Achieved a 2.5% increase in brand lift and 16 million views with a strategic digital campaign across Facebook, Instagram, YouTube, and programmatic ads for Wipro’s smart plug. Reached 23 million people with a combined total of 58 million impressions.
To create awareness and drive engagement for Wipro's smart plug-in the smart product segment, reaching the brand’s target audience effectively.
Implemented a targeted digital campaign utilizing Facebook, YouTube, Mad Over Marketing, Instagram, Hotstar, and Google Adsense, optimized through programmatic ads.
Launched a comprehensive campaign across selected platforms tailored to the brand’s target audience, focusing on increasing visibility and interaction with Wipro's smart plug.
people experienced brand uplift
Brand Baseline PRR
Absolute Lift Achieved
Total Responses
VTR
Impressions
Views
View-Through Rate (VTR)
increase in video views
