E-Commerce Success for Wipro Lighting with D2C Website & Targeted Campaigns

  • Client: Wipro Consumer Care & Lighting
  • Service: eCommerce Website and Digital Campaigns
  • Industry: FMCD
  • Product: Wipro Led Lights
Wipro

Enhanced Wipro Lighting's online presence with a cutting-edge D2C website and targeted digital campaigns, significantly driving traffic and conversions.

Objective

To design and launch a user-friendly D2C e-commerce website for Wipro Lighting and drive targeted traffic through strategic digital campaigns to enhance conversions.

Solution

Designed and developed a seamless e-commerce platform with an intuitive UI/UX, tailored to enhance Wipro Lighting's online shopping experience. We launched targeted digital campaigns across Meta, GDN, Hotstar, and programmatic ads, driving high-quality traffic and boosting user engagement. The site featured optimized product listings and user-centric features, ensuring a hassle-free shopping journey that resonated with Wipro Lighting's target audience.

Platforms Used

Facebook
Mad Over Marketing
Instagram
Youtube
Disney
Google

Results

500,000+

Page Views

218,000+

New Users

$1.4 million

Revenue Generated

Conversion Rate

Significantly improved conversion rate due to targeted traffic and optimized user experience.

Customer Engagement

Increased user engagement and reduced bounce rates, leading to sustained growth in brand loyalty.

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