Objective
To design and launch a user-friendly D2C e-commerce website for Wipro Lighting and drive targeted traffic through strategic digital campaigns to enhance conversions.
Solution
Designed and developed a seamless e-commerce platform with an intuitive UI/UX, tailored to enhance Wipro Lighting's online shopping experience. We launched targeted digital campaigns across Meta, GDN, Hotstar, and programmatic ads, driving high-quality traffic and boosting user engagement. The site featured optimized product listings and user-centric features, ensuring a hassle-free shopping journey that resonated with Wipro Lighting's target audience.