Flipkart Brand Store
- Client: Skybags
- Service: Skybags Airline-compliant Range
- Industry:Lifestyle - Luggage and Bags
- Target Audience: 13 onwards ( Men, Women, Children)
Revamped Skybags' e-tail presence on Flipkart to align with the brand ethos 'Move in Style,' transitioning from a bold to a more balanced approach that appeals to both vibrant and subtle tastes.
Objective
To create a distinctive brand presence for Skybags on Flipkart, craft content that embodies the brand’s essence of "Move in Style."
Strategy
Skybags aimed to refresh it's Flipkart Brand Store, moving away from a focus on bold, standout designs to a more balanced, inclusive approach. Experience Commerce developed a content strategy that reflects this shift, creating visuals and messaging that resonate with a diverse audience—whether they seek to make a statement or prefer a more understated style. This approach ensured that Skybags remained true to its promise of helping customers "Move in Style" on Flipkart.