Strategy
Conducted extensive research to grasp the preferences of Gen Z and
Millennials, emphasizing their desire for stylish, trendy products
and compact, airline-compliant luggage.
Experience Commerce partnered with CYLNDR India to craft a
creative strategy, which included a digital ad film enhanced by a
catchy musical jingle. The campaign featured a Gen-Z protagonist
who, despite a preference for oversized fashion, chooses Skybags'
stylish and practical travel gear.
Execution
From an execution standpoint, the agencies meticulously crafted
every aspect of the campaign, showcasing a keen attention to
detail in the shooting and production of the digital ad film. The
script not only highlighted the Gen-Z protagonist's penchant for
oversized fashion but also skillfully juxtaposed it with the
practicality of Skybags' airline-compliant luggage, portraying a
compelling narrative. The inclusion of a catchy musical jingle
further enhanced the overall appeal, providing an extra layer of
engagement. This comprehensive approach, aligned with a deep
understanding of the unique preferences and needs of Gen Z and
millennials, solidified Skybags as the preeminent travel companion
for this demographic.
