Collaborated with PT Korea to provide 24/7 operational support and manage the eCommerce mobile app for Samsung; a global leader in consumer electronics.

  • Client: PT Korea - Samsung
  • Industry:FMCD - Electronics
  • Geographies:30+ Countries, across 6 Continents
  • Service: eCommerce Mobile App Management
PT Korea

Our 24x7 operations support transformed Samsung's content management process for the Shop App, ensuring timely updates, quality assurance, and seamless user experiences. This partnership not only enabled real-time responsiveness but also set a benchmark for operational excellence in multi-regional eCommerce content management.

Our 24x7 operations support

Overview

One of the world's largest consumer electronics manufacturers, operates the Shop App, a primary eCommerce mobile platform catering to retail buyers across multiple countries. The app is pivotal for driving sales, showcasing flagship products, and providing a seamless shopping experience.

Key objectives

  • Designing, publishing, and validating content efficiently.
  • Adhering to global standards for accuracy, branding, and user experience.
  • Ensuring seamless performance across a wide range of devices.
  • Providing real-time support for high-visibility campaigns and flagship launches across different time zones.

Solution

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Dedicated 24x7 Operations Support

A team of trained professionals operates in multiple shifts to provide round-the-clock support for over 30 countries.

Each shift comprises a balanced mix of Designers, Publishers, and Quality Analysts to efficiently manage incoming requests.

Robust Content
Management Workflow

Design: Creative assets tailored to meet local and global campaign requirements.

Publish: Accurate and timely updates to the Shop App.

Validate: Intensive multi-stage checks to ensure adherence to guidelines and flawless functionality.

Stringent Quality Assurance

All content undergoes through multiple rounds of quality checks to meet Samsung’s stringent global standards.

Ensures seamless performance across multiple devices and platforms.

Technology Integration

A combination of manual processes and automated tools ensures efficient workflows and adherence to Service Level Agreements (SLAs).

Real-time defect reporting and resolution mechanisms to maintain operational excellence.

Customized Training

Regular training sessions for team members to stay updated on Samsung’s guidelines, app updates, and market-specific nuances.

Execution

  • A comprehensive onboarding process was conducted to ensure alignment with Samsung's operational and branding guidelines.
  • The team operated from a secure office environment, ensuring confidentiality, especially during new launches, with zero tolerance for plagiarism or unauthorized leads.
  • Real-time collaboration was facilitated through project management tools and automated workflows to streamline communication and tasks.
  • Weekly and monthly performance reviews were held to optimize processes and identify areas for improvement.
  • Ongoing coordination with Samsung's regional teams ensured seamless management of country-specific customizations.
Execution

Countries Covered

Canada, Mexico, Colombia, Chile, Peru, Brazil, Singapore, Australia, Indonesia, Thailand, Vietnam, Malaysia, Philippines, New Zealand, Hong Kong, Taiwan, China, U.K, Germany / Deutschland, France, Italy, Spain, Netherlands, Sweden / Sverige, Poland / Polska, Austria, Czech Republic, Romania, Hungary, UAE, Saudi Arabia, Turkiye, South Africa.

Achievements

Our 24x7 eCommerce mobile app management for Shop App ensured real-time updates, seamless functionality, and stringent quality control across 30+ countries. This robust system enabled operational excellence, setting a new benchmark in multi-regional eCommerce content management. Here are the key achievements:

Event Success

Seamless execution of 4 major flagship events, contributing to increased visibility and sales.

Campaign Management

Over 50 successful campaigns executed across various regions.

Real-time Support

Continuous 24x7 support for over 40 countries, ensuring localized content updates and timely launches.

Quality and Accuracy

More than 5,000 defects reported and rectified through proactive monitoring and validation.

100% SLA compliance with a Gold-level guarantee.

Enhanced User Experience

Flawless app functionality across diverse devices, providing a consistent and superior user experience.

Security Measures Implemented for a Resilient 24x7 Operation

To ensure data security, operational integrity, and compliance, we deployed a robust multi-layered security framework covering both digital and physical aspects.

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Device & Endpoint Security

  • USB & Admin Restrictions

    Blocked unauthorized data transfers and software installations.

  • Trusted Applications & Firewalls

    Allowed only pre-approved software and secured network access.

Network & Data Protection

  • Firewall & Intrusion Prevention

    Shielded against cyber threats.

  • Restricted Access

    Enforced strict IP, URL, and MAC address whitelisting.

  • Clean Room Isolation

    VLAN segmentation for critical systems.

Physical Security Controls

  • Device Locks & Biometric Access

    Shielded against cyber threats.

  • 24/7 CCTV Monitoring

    Ensured continuous surveillance of critical zones.

IT Management & Compliance

  • Active Directory & Centralized Control

    Managed security policies and access.

  • Advanced Antivirus & Encryption

    Protected against malware and data breaches.

User Access & Authentication

  • Multi-Factor Authentication (MFA) & Privileged Access (PAM)

    Ensured secure role-based system access.

Incident Response & Business Continuity

  • Disaster Recovery & Cloud Backups

    Maintained data resilience and quick recovery.

Employee Awareness & Compliance

  • Regular Security Training

    Strengthened defenses against phishing, social engineering, and cyber threats.

Awards Honoring Our Tech Excellence

Reddot design
Kyoorius creative awards
Helios
Digital transformation summit

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