Enhanced awareness for ThinkClinic and boosted #LenovoServiceLive with engaging customer service initiatives and a distinctive visual identity
- Client: Lenovo
- Service: Brand Communication and Integrated Campaign
- Industry: FMCD - Laptops
- Product: ThinkClinic (Lenovo Special Service Unit)
Leveraging Lenovo's Special Service Unit, we expanded the ThinkClinic base and popularized #LenovoServiceLive, showcasing efficient support and rigorous torture tests to create a standout experience for over 700 CISCO employees.
Objective
- Use a Lenovo Special Service Unit brand to create a bigger ThinkClinic base and popularize #LenovoServiceLive with the target audience.
- Elevate the customer service experience for one of the best-selling laptops.
Approach
In order to gain trust and popularity for the Special Services Unit, the activity was portrayed as fast-paced, efficient, and well-managed. With Lenovo’s Special Services Unit putting their hearts into the project, the visual identity of ThinkClinic had to resonate with their effort. The customer engagement in torture tests further reassured the toughness of a ThinkPad and gained better reach for the service provided.
Outcome
With over 700 happy CISCO employees, the initiative was able to create a unique experience for its customers while reassuring assistance, no matter how big or small your business.