Lenovo Evolve Empowering Stakeholders with Strategic Insights

  • Client: Lenovo
  • Service: Tech Solution - Enterprise Digital Solution
  • Industry: FMCD - Electronics
  • Target Audience: Distributors, Regional Sales Partners, Last-tier Retail Partners, Lenovo On-ground Sales Reps
Lenovo Evolve

A business-accelerating solution which rewards every tier of stakeholders and feeds verifiable, precise, and real-time business-related trends to decision makers.

Objective

Centralize Partner Management

Develop a unified platform to streamline the management of channel partners, integrating key functions into a single system.​

Enhance Transparency

Create tools to increase visibility into the sales flow and performance metrics across both internal and external stakeholders.​

Optimize Rewards and Growth

Implement features that facilitate the effective distribution of rewards and support the growth of the partner network.​

Improve Operational Efficiency

Provide actionable insights and analytics to better track, evaluate, and optimize channel performance, driving strategic growth and operational excellence.​

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Solution

An omni-channel, two-way solution that connects, rewards, updates, and paves the way for the partner network’s organic growth.

  • Features a robust and enticing loyalty program that is managed by EC and feeds a verifiable growth in sales for the brand.
  • ​Connects the business and the partner network seamlessly
  • ​Allows a simplified registration process with minimal intervention
  • ​Acts as a real-time platform for the brand to dish out sales-related, time-bound schemes
  • ​Keeps the user base up to date with the latest product-related information.
  • ​Allows easy integration of training modules and gamification
  • ​Feeds varied, rich, and relevant content to keep its user base engaged.
  • ​Accommodates every tier of a complex, long-tailed partner network, starting from a national-level distributor, funneling down to the last link—a retailer.
  • Provides invaluable data for the business to keep track of sales.
  • ​Modular architecture allows the brand to create region-wise or all-inclusive segments and execute targeted business plans with ease.

Key Success Factors

Rapid Support Response

Provided 48-hour turnaround time for app and sales-related queries, ensuring prompt assistance.​

Sales-Linked Rewards

Retailer rewards directly tied to sales data, easily accessible and verifiable through the app or desktop.

Comprehensive Stakeholder Database

Established a detailed database of all stakeholders interacting with the brand’s products.​

Macro-Level Sales Data

Offered extensive sales data for strategic insights and trend analysis.

Efficient Filtering

Simplified identification of high-demand and slow-moving products.

Direct Product and Program Updates

Enabled the brand to showcase new products, schemes, and programs while tracking stakeholder behavior.

Sales Demographics

Provided valuable information on sales demographics for targeted strategies.

Results

The platform rewarded ₹4,11,73,595 to stakeholders for uploading sales data in return for rewards​

Out of the rewarded money, ₹2,78,49,028 ​has been successfully redeemed till date​

10,000+ ​PAN-India retailers ​connected with the brand via the platform​

  • The platform negates geographical challenges faced while enhancing or maintaining brand presence in new or remote territories.
  • ​Stakeholders benefit directly from the loyalty scheme, where the higher the sales, the higher the rewards.
  • ​Direct delivery of brand-related communication to the stakeholders on a personal device.​

Lenovo Evolve successfully transformed stakeholder engagement by providing real-time insights, rewarding performance, and overcoming geographical barriers, fueling significant growth and brand presence.​

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