A Unified Platform for Seamless Campaign Management across Meta, Google Ads, and DV360, All under a Single Interface.
- Client: Cheil
- Industry:Advertising Agencies, Performance Marketing Agencies, In-house Media Teams
- Users: Media and Finance Teams
- Project Timeline:6 Months – Concept to Beta
Problem Statement
- Users have to navigate individual platforms to manage campaigns, leading to inefficiencies.
- Lack of standardized campaign names and tags causes inconsistency and increases human error.
- Dispersed campaign data complicates governance, approval workflows.
Objective
- Centralize campaign management across Meta, Google Ads, and DV360 into a single interface.
- Streamline processes for viewing, publishing, and modifying campaigns.
- Standardize campaign nomenclature to reduce human errors and improve governance.
Solution
Unified Interface: Develop a single interface integrating major platforms (Meta, Google Ads, DV360) for streamlined campaign management and a consolidated dashboard view.
Taxonomy Manager: Implement a tool to standardize and automate campaign nomenclature (names, keywords, tags), reducing human error and improving data consistency.
Media Library: Create a centralized library for storing and reusing creatives, ensuring easy access to and reducing redundancy.
Standardization & Automation: Ensure consistency in campaign setup, minimize errors, and improve efficiency through automated processes.
Roles and Platform Management: Define user roles to determine platform access, ensuring proper permissions and security.
Execution
Platform Research & Requirements
Conducted thorough research into each platform’s ad scenarios, campaign types, and specific requirements, ensuring the solution addressed client needs and platform-specific nuances.
API Integration
Leverage APIs from Meta, Google, and DV360 to build a unified platform for seamless campaign management within a single interface.
Development of CCM & Taxonomy Manager
EC developed the Cheil Campaign Manager (CCM) and Taxonomy Manager to streamline campaign creation, publishing, and management while integrating platform-specific validations, approval workflows, and budget controls.
Standardized Taxonomy
Implemented a standardized naming convention for campaigns, keywords, and tags to reduce errors and enhance data consistency across platforms.
Media Library Integration
Created a Media Library for storing and reusing past ads and creatives, optimizing asset management and reducing redundancy.
Tech Stack
Outcome
Enhanced Efficiency: The unified platform reduced the need to switch between platforms, streamlining campaign creation, scheduling, and management.
Error Reduction: Standardizing campaign nomenclature and automating processes minimized human errors, improving consistency.
Better Governance: Approval workflows, budget management, and performance tracking ensured improved oversight and compliance
Optimized Asset Management: The Media Library enabled easy reuse of creatives, maximizing content utilization.
Awards Honoring Our Tech Excellence
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