Experience Commerce Drives 2.1% Conversion Boost for Brita India

Cost-Efficient Lead Generation Campaign for Brita India

Client: Brita
Service:Lead Generation Campaigns
Industry:Lifestyle
Product: Brita Water Filters

Brita India’s campaign drove a 2.1% boost in conversion rate and delivered 30% more leads with the same budget, slashing cost per lead by over 50% through powerful content optimization, strategic keyword refinement, and smart campaign restructuring.

Objective

To enhance Brita India's lead generation efficiency by leveraging optimized content and strategic keyword management, aiming to increase the conversion rate, generate more leads within the same budget, and significantly reduce the cost per lead.

Solution

Enhanced Brand Recall and Awareness

Implemented display ad campaigns to increase Brita India's brand visibility and awareness on the platform, ensuring a stronger presence and greater recognition among the target audience.

Keyword Optimization

Conducted a comprehensive traffic analysis of the landing page to refresh and refine campaign keywords. This approach ensured that the keywords were aligned with user search behavior, improving ad relevance and engagement.

Expanded Targeting

Broadened targeting parameters to include a wider range of keywords. This strategy distributed the advertising load more effectively, helping to control the cost per click (CPC) and capture a broader audience.

Campaign Restructuring

Reorganized the existing campaigns to better control budget allocation. Focused spending on high-performing ads and optimized bidding strategies to enhance conversion rates and maximize the impact of each dollar spent.

Ad Group Segregation

Segmented ad groups based on creatives and keywords to enable more precise performance monitoring. This allowed for detailed tracking of which ads and keywords were performing best, leading to strategic fund allocation towards the most effective campaigns. This approach was crucial in boosting key metrics such as conversions and overall campaign effectiveness.