Transforming AJIO Sambandam: How Experience Commerce Developed an End-to-End Virtual B2B Fashion Platform, Driving Nationwide Engagement and a 3X Increase in Post-Event Sales
AJIO Sambandam, India’s largest virtual fashion trade show, transformed the B2B fashion landscape by enabling retailers nationwide to access and purchase inventory online amid the pandemic.
Create a seamless virtual trade show experience that replicates the physical event’s interactivity and brand engagement, driving substantial sales and enabling retailers to make informed, independent purchasing decisions.
We transitioned AJIO Sambandam from a traditional on-ground event to a cutting-edge virtual platform, harnessing the accelerated shift towards digital adoption brought on by the pandemic. This strategic move enabled us to connect with a broader audience of retailers across India, overcoming the limitations of travel and in-person events.
Our approach was centered around replicating the immersive and interactive nature of physical trade shows. We crafted a virtual environment that engaged retailers through dynamic brand presentations and interactive features, ensuring a rich and memorable experience.
To enhance brand visibility, we employed creative digital storefronts and innovative presentation formats. This not only captured retailer interest but also showcased key products in a visually compelling manner.
We meticulously planned for seamless integration between the virtual event platform and AJIO’s e-commerce system. This smooth connection streamlined the purchasing process, enabling retailers to move effortlessly from product discovery to transaction. Our strategy included a targeted focus on select sellers to drive substantial sales volumes. By strategically promoting these sellers, we maximized their reach and impact within the platform.
We also developed unique offers and promotions designed to attract retailers and encourage purchases. This approach was aimed at boosting engagement and driving sales through compelling value propositions.
Finally, we designed the platform to support retailers in making informed, autonomous purchasing decisions. By providing comprehensive market insights and resources, we facilitated a self-directed buying process that empowered retailers to make the best choices for their businesses.
Retailers who bought brands during the event continued to purchase at a rate 3 times higher than their previous average.
The event facilitated the sale of items at an increased average selling price compared to pre-event levels.
Sambandam successfully connected businesses with buyers across all regions of India, expanding market access and boosting national visibility.
