News & Press Releases

Experience Commerce Wins Social Media Mandate for Tata MenCan

This partnership aims to drive impactful education and awareness campaigns, normalizing critical conversations around male cancers. Experience Commerce’s Mumbai office will lead strategic campaigns, develop compelling digital assets, and optimize social media outreach to amplify Tata MenCan’s mission.

Mumbai, January 14, 2025: Experience Commerce, a leading digital agency within the Cheil Network, has secured the annual social media mandate for Tata MenCan; a non-profit initiative by the Urology Disease Management Group of Tata Memorial Centre. This significant win highlights Experience Commerce’s position as a trusted partner for purpose-driven initiatives.

This mandate forms part of a CSR initiative by Western Refrigeration, one of our esteemed clients, known for their unwavering commitment to sustainability and impactful contributions to society. Western Refrigeration's active involvement in this initiative exemplifies their purpose-driven ethos, reinforcing their dedication to making a tangible difference to both communities and the planet.

Tata MenCan is committed to raising awareness about prostate, testicular, and penile cancers while addressing stigma and gaps in care infrastructure. The program offers holistic support, including financial assistance, psychological counselling, rehabilitation, and skill development. With a vision to establish a Centre of Excellence at Tata Memorial Centre, Tata MenCan aims to advance early detection, treatment, and research in urological cancers.

This partnership aims to drive impactful education and awareness campaigns, ensuring that critical conversations around male cancers are normalized. Experience Commerce will manage Tata MenCan’s social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and Twitter. The agency will lead strategic campaigns, develop compelling digital assets, and optimize social media outreach to effectively amplify MenCan’s message and foster meaningful engagement.

“Tata MenCan is more than an initiative—it’s a movement to transform the way male cancers are perceived and addressed in India,” said MSR Murthy, Project Manager, Tata MenCan. “Through this partnership with Experience Commerce, we aim to reach wider audiences, break stigmas, and ensure timely support for those affected.”

Bhawana Daga, Vice President - Growth, Experience Commerce, said, “We are honoured to collaborate with Tata MenCan, a cause-driven initiative that seeks to bring about a meaningful change in the healthcare space. Our aim is to amplify their voice and create conversations that matter, ensuring widespread awareness and engagement through innovative campaigns.”

“At Western Refrigeration, we believe in aligning our business goals with a higher purpose. Partnering with Tata MenCan reaffirms our commitment to building a sustainable future and supporting causes that matter. Together, we aim to create a lasting impact by raising awareness and fostering a healthier society.” – Sneh Thanvi, Marketing Manager, Western Refrigeration.

This collaboration comes at a critical time when the incidence of male-specific cancers is rising. Tata MenCan’s efforts to normalize conversations, educate the public, and provide holistic patient care will be amplified through strategic digital storytelling and community engagement. Together, this partnership seeks to break stigmas, educate communities, and support patients and survivors, paving the way for a healthier and more informed future.

Experience Commerce (EC), with over 16 years of industry experience, is a dynamic full-service digital agency dedicated to providing end-to-end strategic marketing solutions. This partnership underscores Experience Commerce’s commitment to creating campaigns that go beyond marketing to inspire change and make a difference.

About Experience Commerce
Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.

EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm – CYLNDR INDIA, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals.

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others.

For more information, visit - www.experiencecommerce.com / www.cylndr.in