News & Press Releases

Experience Commerce Retains MRF Tyres’ Digital & Media Mandate for 12th Consecutive Year

Experience Commerce continues its retainership with MRF Tyres for the 12th consecutive year, building on over a decade of service. The extended partnership will focus on providing comprehensive digital, tech solutions, and media services for MRF Tyres.

Mumbai, 15th October, 2024; Experience Commerce (EC), an integrated digital agency within the Cheil Network, proudly announces the renewal of its annual digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Headquartered in Chennai, MRF Tyres is India’s largest tyre manufacturer and a prominent player in the global tyre industry. EC’s Mumbai team will continue to manage the account, providing a comprehensive suite of services, including social media management, website maintenance, and extensive media planning and buying.

Over the past 11 years, Experience Commerce has successfully executed some of the most impactful and innovative digital campaigns for MRF Tyres. This includes managing the iconic 'Ride The Thrill' campaign and launching the ‘Ride Along with MRF’ community, where we engaged biking enthusiasts across India and supported the creation of a dedicated platform for bikers. We also amplified the ‘MRF Rain Day’ campaign across digital and social media, combining safety awareness with engaging content by encouraging vehicle owners to check their tyres before the monsoon season. The ‘MRF Super Fan’ campaign, launched during the ICC Men’s Cricket World Cup, invited fans to share their personal stories with MRF and compete for the title of #MRFSuperFan, further enhancing brand engagement. Additionally, the 'ACE of PACE' campaign was strategically highlighted through digital channels, helping to identify India’s fastest bowlers for the MRF Pace Foundation and reinforcing MRF’s commitment to cricket. Experience Commerce also managed MRF Tyres' media planning and buying for the ICC Men’s Cricket World Cup 2023 on Hotstar, demonstrating the agency's expertise in overseeing high-profile digital and media campaigns.

This enduring partnership is a testament to Experience Commerce's exceptional work and the trust MRF Tyres has placed in the agency and its team. The agency remains committed to elevating MRF’s digital presence by harnessing its expertise to boost brand awareness and engagement. This includes creating interactive content tailored to MRF’s target audience across various social media platforms and amplifying media outreach through both organic and paid campaigns. Additionally, Experience Commerce will continue to manage MRF’s website, ensuring regular updates, maintenance, and defect fixes, along with overseeing hosting and domain management. Experience Commerce will also manage the comprehensive Media Planning & Buying for the brand across digital media channels including OTT.

MRF Tyres has a storied history, evolving from a small rubber balloon unit in 1946 into a global leader with an approximate USD 2.5 billion valuation. Today, MRF is among the top 20 tyre manufacturers worldwide, with a diversified product range including tyres for passenger cars, commercial vehicles, tractors, earthmovers, 2-wheelers, and even fighter aircraft. MRF’s longstanding association with cricket through the MRF Pace Foundation highlights its commitment to sports and innovation.

Bhawana Daga, VP - Growth, Experience Commerce, stated, “We are excited to extend our partnership with MRF Tyres. Over the past decade, MRF has become a key part of our agency family. The continuity of having the same dedicated team manage their account has allowed us to develop an in-depth understanding of their brand ethos and marketing needs. This long-term relationship has fostered a deep synergy, making it both rewarding and stimulating to work on their diverse campaigns. Our goal remains to deliver innovative digital and media solutions that enhance MRF’s market presence and drive sustained growth.”

Experience Commerce, with over 16 years of industry experience, is a dynamic full-service digital agency dedicated to providing end-to-end strategic marketing solutions. By combining strategy, creative, and technology expertise, EC strives to create immersive brand experiences that drive revenue and engage consumers.

About MRF

MRF Limited, headquartered in Chennai, India, stands as a stalwart in the global tyre industry. Established in 1946, MRF has evolved into one of the largest and most respected tyre manufacturers, renowned for its commitment to quality, innovation, and customer satisfaction. The company boasts a diverse range of high-quality tyres catering to various vehicles, including passenger cars, two-wheelers, commercial, agricultural and defence vehicles. Known for its cutting-edge research and development, MRF has consistently introduced innovative tyre technologies that enhance performance, safety, and fuel efficiency. The company's commitment to sustainability is reflected in its environmentally conscious manufacturing processes and initiatives. MRF has not only established a robust presence in the Indian market but has also earned a formidable reputation globally. Its products are exported to over 65 countries, show-casing the company's international reach and competitiveness. The success of MRF can be attributed not only to its state-of-the-art manufacturing facilities but also to its emphasis on corporate governance and ethical business practices.

About Experience Commerce

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.    

EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm – CYLNDR INDIA, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals.

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others. 
 

For more information, visit - www.experiencecommerce.com / www.cylndr.in