News & Press Releases

Experience Commerce Creates Diwali film for Wipro Consumer Care and Lighting featuring its Smart lighting innovations

The ad film has been ideated and conceptualized by CYLNDR INDIA to strengthen the festive campaign by Wipro Consumer Care & Lighting

Mumbai, October 17, 2022, As the country gears up to celebrate Diwali, CYLNDR INDIA; the production arm of Experience Commerce (a Cheil Group Company), announced its latest Diwali film created for Wipro Consumer Care and Lighting. The film features the brand’s next-gen smart lighting products that are #SuprisinglyHuman. CYLNDR INDIA has delivered end-to-end services for the film – from conceptualization and scripting to direction, production and post-production. The film is released across digital channels including YouTube, Facebook and Instagram.

 

 

Featuring renowned actor Mahesh Thakur, the film shows how innovation bridges the gap between 2 generations on their ideas of how festivals bring families closer. The film focuses on the common underlying message of the festival “Love and happiness” through the magic of technology and Wipro Smart Lights. Through this film, the brand conveys that its products are extremely innovative and smart, keeping human emotions at heart. The campaign captures the consumer trust and brand resonance that Wipro Lighting enjoys in the Indian market.

This 120 second film depicts the day of Diwali for an Indian family.. The film opens with the father in a distressed state, requesting his children to help with the Diwali lights and decorations. Despite his multiple reminders to call the electrician for putting up the Diwali lights, they have been seen turning a deaf ear to his instruction. While he gives up on the light decorations, the children bring out and fix the latest Wipro Consumer Care & Lighting range, which are a smart twist to Diwali decorations, and are easy, convenient, and versatile to use. They call their father back in and surprise him with the beautifully lighted decorations, which have exceeded his expectations and he is in awe of the beautiful lights which change shape and colour. The film certainly captures the high-running emotions, and traditions that the festive season brings.

Jayaganesan Kandan, Marketing Head at Wipro Lighting, said that “The festive season is a special time, as it brings families closer together to celebrate the season of light and joy. Wipro Consumer Care & Lighting range strives to launch products that are smart yet have a human touch. The ad film stresses human connections, traditions, and the generation gap, which is inevitable, Wipro Consumer Care & Lighting range is looking to bridge an age-old gap with consumer-centric smart lighting technology. We will always continue to evolve with technology and will make sure traditional rituals are never left behind.”

Meera Ghare, Vice President, Account Management at Experience Commerce, says “We have worked with Wipro Consumer Care and Lighting team on various films in past and are thrilled that they entrusted us yet again for this festive campaign. Given the festive sentiments across generations, we chose to work with emotions that are deeply rooted in Indian families. From the story to capturing the beauty of smart lights to the overall production value, we’ve spared no effort in creating a cutting-edge film, and we’re extremely grateful to Wipro Lighting for this incredible opportunity of working with them again.”

Know more about the Wipro Lighting products here: https://wiproconsumerlighting.com/

In the past, CYLNDR INDIA has delivered some successful digital films campaigns like Social Distancing will bring us together, not apart, Add brightness with smartness this Diwali (3.7+ million views on YouTube) and Chintu, the Magician with Wipro Smart Lighting (4.3+ million views on YouTube); among many others.

Experience Commerce has also been managing the digital mandate for the brand for over 6 years now and has been in charge of its content development, creative designing, website & mobile application development, associated application solutions, technology infrastructure, and support, and maintenance services of application platforms and destination sites.

CYLNDR INDIA – Creative. Production. New-age Content.

Team Credits:

Production House – CYLNDR INDIA
Executive Producer – Umesh Bopche
Producer – Shrinath Prabhu
Account Management – Rahul Panicker
Director – Siddharth Agnihotri
Scripting – Kiran Bhanushali
Creative Director – Albin Jason
 
About Wipro Consumer Care and Lighting

Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest-growing FMCG business in India. Wipro Consumer Care’s business includes personal wash products, toiletries, facial care products, wellness products, home care products, electrical wire devices, Domestic and Commercial Lighting and Modular office furniture. It has a strong brand presence with significant market share across segments in India, Southeast Asia, and the Middle East.

About CYLNDR INDIA

CYLNDR INDIA is a content arm of Experience Commerce and a part of Cheíl Worldwide network. It empowers brands to accomplish more while meeting their present & future communication goals, through creatives, production, & new-age content. ​A part of Cheil Worldwide Company, CYLNDR INDIA is a powerhouse for creatives, production, and the creation of new-age content for brands, content creators, and Advertisers. It provides end-to-end Production, post-production, and new-age content for the virtual world & Web 3.0.

For more information, visit - www.experiencecommerce.com / www.cylndr.in