News & Press Releases

EC Studios is Now CYLNDR: A Global Creative Powerhouse

This change brings forth a new wave of opportunities and growth for the company with a broader global presence spanning across 7 countries, making it a powerhouse of Connected Production.

Mumbai, India – January 31, 2024 – Experience Commerce, the digital agency under Cheil Worldwide Network, is pleased to announce the rebranding of its content production arm, EC Studios, as CYLNDR India. This strategic transformation marks a pivotal move towards global expansion, positioning CYLNDR India as a dedicated production studio catering to clients worldwide. The rebrand aligns with CYLNDR’s broader presence across seven countries, consolidating its position as a fast-growing content production powerhouse.

CYLNDR is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide with its head office in London, UK. CYLNDR operates cutting-edge studios in London, North America, Eastern Europe, and Seoul and stands out as a tech-enabled, end-to-end production company renowned for delivering exceptional work in a cost-effective and agile manner.

As a collective of directors, content creators, producers, editors, and audio experts, CYLNDR has access to the best talent in the industry. The state-of-the-art studio facilities allow CYLNDR to create diverse content, including film, mobile-first content, 360 videos, AR, AI, VR, and more.

CYLNDR has successfully executed global campaigns for renowned brands such as Nivea, LinkedIn, Samsung, and more. This rebranding not only enhances EC Studios’ global expertise but positions it as a powerhouse, offering production services to brands and advertisers worldwide. CYLNDR India will deliver high-performing content solutions globally.

Jason Cobbold, CEO, BMB, applauds this move and says, “We are delighted to see the rapid evolution of CYLNDR, now establishing its presence in India. EC Studios has consistently demonstrated exceptional proficiency since its inception, delivering projects of impressive scale. We look forward to collaborating with them on our upcoming projects in London, North America, and other international markets. We are confident this move will not only contribute significantly to our revenue growth, but also elevate our business operations to the next level. The prospect of working with CYLNDR India is in line with our commitment to excellence and innovation.”

“We are thrilled to share this exciting update as EC Studios transforms into CYLNDR India, marking a significant stride towards a broader global presence,” stated Umesh Bopche, CEO of CYLNDR India and Experience Commerce. “This rebrand opens up exciting new opportunities for all involved, promising a journey defined by innovation, creativity, and collaborative success. As we embark on a creative journey transcending borders, CYLNDR stands as the epitome of artistic excellence, where every frame is a masterpiece. United not just by locations but by passion, innovation, and a profound love for extraordinary storytelling, we invite our clients and peers to be part of the global revolution of Connected Production. At CYLNDR, we define it as Connected Production, where we are linked through data and technology, united by dynamic working, and now also connected through a global network.”

In the wake of this transition, CYLNDR India plans comprehensive rebranding initiatives across various touchpoints and is in the process of migrating its website and email domains to cylndr.in.

CYLNDR India’s future holds exciting prospects, empowering brands to achieve more through creative, production, and new-age content for their present and future communication goals. Functioning as a platform-agnostic powerhouse, CYLNDR India will continue to offer full-service production, post-production, and new-age content for the virtual world and Web 3.0, along with a state-of-the-art shooting studio with in-house online and offline editing suites.

Established in July 2022 as the production arm of Experience Commerce, EC Studios, now CYLNDR INDIA, embraces its new identity, aligning itself with a vision of global excellence in creative production.

About CYLNDR India

CYLNDR India empowers brands with creative, production, and new-age content for their present and future communication goals. As a versatile powerhouse for Brands, Content Creators, and Advertisers, it operates across platforms, mediums, and agencies. CYLNDR offers end-to-end production, post-production, and new-age content for the virtual world and Web 3.0. Additionally, it caters to Live and Social commerce services for D2C brands. CYLNDR India also provides state-of-the-art production studios with in-house online and offline editing. With a global footprint, CYLNDR collaborates with clients worldwide, featuring regional Center of Excellence. At CYLNDR, we define it as Connected Production, where we are linked through data and technology, united by dynamic working, and connected through a global network.

CYLNDR is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide Inc.

For more information, visit - www.experiencecommerce.com / www.cylndr.in