Cheil’s Experience Commerce Bags Digital and Media Mandate for EVEREADY
Winning through a multi-agency pitch, Experience Commerce will manage Digital, Social and Media Mandate for EVEREADY’s battery, flashlights and lighting business units. The account shall be managed by the Mumbai office of Experience Commerce.
Mumbai, July 30, 2024 - Experience Commerce (EC), an integrated digital agency within the Cheil Network, has secured the annual digital and media mandate for EVEREADY Industries India Ltd, a pioneering name in portable energy and lighting solutions. The account, to be managed by EC’s Mumbai office, will encompass an extensive range of services, including social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying for EVEREADY’s battery, flashlights, and lighting business units.
EVEREADY, with its rich heritage spanning over a century, stands as a beacon in the battery segment, commanding over 50% of India’s market share. Prioritizing safety, EVEREADY recently launched a campaign titled “Awaaz Uthaney Ka Power” to promote its newly introduced flashlight featuring a high-decibel siren. The EVEREADY Siren Torch emits a loud 100dB safety alarm when the user pulls the attached keychain in a distressing situation. Renowned for past iconic campaigns like “Give Me Red” and “Khelenge Toh Seekhenge,” the brand has been an integral part of the Indian advertising landscape, resonating deeply with audiences across generations. Setting new benchmarks in innovation, EVEREADY has become an inseparable part of daily life for the masses. Experience Commerce will elevate EVEREADY’s digital presence, spotlighting its manufacturing excellence backed by globally benchmarked technology platforms. The partnership seeks to boost EVEREADY’s digital engagement and revenue through innovative strategies.
As the retainership agency, Experience Commerce aims to elevate EVEREADY’s digital presence by leveraging its expertise to enhance brand awareness and engagement. The agency plans to create interactive content tailored to EVEREADY’s target audience across various social media platforms, amplifying media outreach through both organic and paid campaigns. Additionally, EC will assume responsibility for managing EVEREADY’s website, ensuring regular updates, maintenance, and defect fixes, alongside hosting and domain management.
EVEREADY’s commitment to quality is evident through its adherence to globally benchmarked technology platforms and best-in-class operating standards. The brand’s expansive product portfolio, encompassing flashlights, consumer and professional lighting solutions, electrical accessories, and batteries, has solidified its position as a leader in the industry.
Anirban Banerjee
Anirban Banerjee, Senior Vice President & SBU Head, Battery & Flashlight, EVEREADY Industries India Ltd., quoted, “As a brand deeply rooted in innovation and consumer-centricity, EVEREADY continuously evolves to meet the changing needs of our audience. We recognize the pivotal role of digital in our growth journey and are delighted to join forces with Experience Commerce. Their passion and expertise align perfectly with our vision, and we look forward to achieving new milestones together.”
EC’s strategic approach centers on enhancing brand visibility and fostering engaging social interactions. By expanding EVEREADY’s digital footprint across platforms like Facebook, Instagram, YouTube, and LinkedIn, EC aims to connect effectively with the brand’s diverse audience.
Andrew D’mello
Andrew D’mellow, Vice President of Business Development at Experience Commerce, expressed enthusiasm about the collaboration, stating, “We are thrilled to embark on this journey of growth with our new partner EVEREADY. This partnership is a testament to our commitment to delivering integrated services and driving meaningful engagement for brands. With our expertise and EVEREADY’s forward-looking approach, we are poised to elevate EVEREADY’s digital presence to new heights.”
Experience Commerce, with over 17 years of industry experience, is a dynamic full-service digital agency dedicated to providing end-to-end strategic marketing solutions. By combining strategy, creative, and technology expertise, EC strives to create immersive brand experiences that drive revenue and engage consumers.
Crafting Experiences. Empowering Brands.
About Experience Commerce and Cheil Group
Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.
EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm – CYLNDR INDIA, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals.
One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others.
For more information, visit - www.experiencecommerce.com / www.cylndr.in
Press Contact:
Shilpa Sharma
Director - Marketing, PR and Communications
Experience Commerce and CYLNDR India
shilpa.sharma@helloec.com