Description

You will be responsible for optimizing website content to improve search engine rankings and drive organic traffic. This includes conducting keyword research, implementing on-page and off-page SEO strategies, and analysing website performance using tools like Google Analytics, Google Search Console. Staying updated with industry trends and collaborating with content creators and developers will be essential to enhance overall website visibility.

Role & Responsibilities:

• Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
• Conduct keyword research to identify relevant and high-performing keywords for content optimization.
• Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
• Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
• Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
• Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
• Stay up to date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
• Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
• Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.

Skills & experience required to Succeed in this role:

• Bachelor's degree in marketing, computer science, or a related field.
• Proven experience as an SEO Executive or similar role, with at least 1-2 years of experience.
• Relevant certifications, such as Google Analytics or Google Ads, are a plus.
• Experience with website analytics tools and SEO software.
• Strong understanding of SEO principles and best practices.