Switch The Pitch: Navigating True Potential in the Digital Advertising Landscape
By Umesh Bopche, CEO, Experience Commerce
August 17, 2023
Does a pitch win solely determine the potential of a digital advertising agency? While pitch wins are undeniably important and indicative of an agency's capabilities in certain aspects, the article explores some of the common misconceptions and the actual realities associated with agency pitches.
In the fast-paced and highly competitive world of digital advertising, securing a pitch win can be an exhilarating achievement for any agency. Winning a pitch often serves as validation for the agency’s creative abilities, strategic thinking, and client-centric approach. However, does a pitch win solely determine the potential of a digital advertising agency?
Pitch wins are undeniably important and indicative of an agency’s capabilities in certain aspects, but let’s explore some of the common misconceptions and the actual realities associated with agency pitches.
The article is attributed to ET Brand Equity and the entire article can be read here.